IDOLEK DALAM VLOG KULINER TIKTOK @NANDAGABUT_ PERIODE JULI-OKTOBER 2024 (KAJIAN SOSIOLINGUISTIK)

Abstract

This research is motivated by the distinctive characteristics of idiolectal language variation (word choice), including its use on social media platforms such as TikTok. The purpose of this study is to describe the forms of idiolect (word choice) used in culinary vlog posts on the @NANDAGABUT_ account during the period from July to October 2024 and to analyze the factors that influence them. The issue addressed in this study is the emergence of new words without a clear semantic basis, which has the potential to cause misunderstandings in communication. This research employs a qualitative approach using the extralingual equivalent method. Data were collected through observation and non-participatory observation (simak bebas libat cakap/SBLC). The data in this study consist of primary data in the form of word utterances categorized as idiolects (word choices) found in posts on the @NANDAGABUT_ TikTok social media account. The data source was posts from the @NANDAGABUT_ TikTok social media account from July to October 2024. The results show that the idiolects used in the @NANDAGABUT_ TikTok videos are influenced by aspects of time, place, socio-cultural environment, communication situation, and the digital media used. This demonstrates the close relationship between language variation and socio-cultural dynamics on social media. This study suggests that people should be wiser and more aware when using expressive language that develops on social media, without neglecting the principles of proper and correct Indonesian. Thus, language can remain an effective means of communication while also serving as a reflection of dynamic cultural identity.