METAFORA KONSEPTUAL DALAM WACANA PEMILIHAN PRESIDEN 2024 DI MEDIA KOMPAS.COM

Mashud Mashud, Yuliana Kristanti, Nita Puspita Sari

Abstract


The purpose of this study is to describe the types of metaphors used by Kompas.com news media in reporting the Indonesian presidential election in 2024. This research is a descriptive qualitative research. The approach used in this research is the concept of metaphor of Lakoff and Johnson. The data sources in this research are news articles on the 2024 presidential election published in Kompas.com media from September 5 to November 10, 2023. The objects of this research are phrases, clauses, and sentences in the 2024 presidential election political news that contain metaphors. The data collection techniques used in this research are documentation, listening, and note-taking techniques. The data analysis technique in this research uses descriptive analysis technique and content analysis to find out the meaning of language contained in the object of research. The results show that there are 9 (nine) data that use metaphors with details (2) two data use structural metaphors, (2) two data using orientation metaphor, and 5 (five) data using ontological metaphor. Kompas.com media tends to use ontological metaphors in the coverage of the 2024 presidential election discourse from September 5 to November 20, 2023.

Keywords


conceptual metaphor, semantics, kompas.com, media

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DOI: http://dx.doi.org/10.33087/aksara.v9i1.1012

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